Marketing Lead

Job Overview

At dYdX Trading, you will have an opportunity to build state-of-the-art decentralized technology that will redefine global financial markets. By joining us at this early stage you will make fundamental decisions that will shape the course of dYdX.

ABOUT dYdX

• We’ve built the world’s leading decentralized exchange for advanced trading of crypto assets
• dYdX is founded by an ex-Coinbase, ex-Uber engineer, with a Princeton CS background. Our team has previous experience at Google, Bloomberg, Amazon, Facebook, Lyft, NerdWallet and other top companies
• We’re a world-class team with top backers and advisors, including Andreessen Horowitz, Polychain Capital, Three Arrows Capital, Paradigm, DeFiance Capital, Brian Armstrong, Fred Ehrsam, Naval Ravikant, Elad Gil and more

RESPONSIBILITIES:

• You will work cross functionally to lead growth marketing strategies, processes, and allocation of marketing resources to focus on dYdX user growth, brand awareness and engagement. You will own, iterate, and prioritize strategies, including:
• Drive overall marketing strategy and work with marketing team on execution including targeting, segmentation, product positioning, value propositions, creative messaging, channels (organic, affiliates, paid ads, partnerships), and budgets
• Lead engagement, management and collaboration with third party marketing agencies globally
• Implement paid marketing campaigns across all relevant channels (Google,Twitter, Youtube, podcasts,newsletter, other social media sites, media publications and more)
• Develop and track KPIs of all marketing campaigns
• Develop and maintain relationships with leading media outlets
• Generate, filter, and pursue leads and respond to inbound opportunities
• Manage a regular calendar of voice calls and content-driven discussions (Twitter Spaces + Discord Audio) with dYdX users and team members
• Lead efforts to participate in, speak at, and sponsor various crypto conferences annually

REQUIREMENTS:

• 4-7 years experience working in a marketing capacity
• Deep desire to work with and help users of dYdX
• Knowledge of dYdX product and the cryptocurrency ecosystem
• Deep knowledge of the global marketing landscape and understanding of marketing agency mechanics (and how dYdX can leverage them)
• Exceptional written and verbal communication skills
• Ability to create, organize, and manage a variety of marketing campaigns globally while tracking performance data and continually iterating on approaches
• Ability to develop and ship a consistent pace of multi-channel content, and the ability to manage the content distribution infrastructure as needed
• Execution-oriented and self-driven
• Project management, time management, and ability to multitask

NICE TO HAVES:

• Prior experience in a marketing capacity at a crypto protocol or company
• Existing relationships with marketing agencies globally