Senior Growth Marketer

Job Overview

ZEBEDEE is the leading platform for next-gen payments in games and virtual worlds, enabled by the highly efficient Bitcoin Lightning Network. ZEBEDEE-powered games allow fractions of a cent (or thousands of dollars) to seamlessly move between players, the game world, into other games and out into the real world. From empowering developers to weave instant microstransactions into the mechanics on their games, to powering the world’s largest Bitcoin gaming events to putting real-time Bitcoin transfers into AAA games like CS:GO, ZEBEDEE harnesses the Bitcoin Lightning network to power real economies in virtual worlds.

This is an opportunity to join a fast-growing company on the intersection of gaming, fintech and Bitcoin. ZEBEDEE is taking off in a big way, you’re welcome to join us for the ride.

The Role

You will be responsible for user acquisition strategy & tactics at ZEBEDEE, in charge of driving sustainable growth in our base of both customers (gamers/players) and partners (game developers/studios). You will report into, and work closely with, the Marketing Director to ensure consistent alignment across other marketing touchpoints and channels.

In addition, the Senior Growth Marketer will be:

• Increasing trial, use, and recommendation of ZEBEDEE-powered games, products, and services among both B2C and B2B audiences
• Expanding awareness of the value of ZEBEDEE tools and APIs among relevant game developers and studios, helping to entice and onboard them into active experimentation
• Identifying opportunity areas and corresponding strategies for bridging gaps through the entire marketing funnel, from awareness & acquisition through to retention & ultimately referral (i.e. loyalty loop)
• Setting measurable goals and growth targets, and generating a regular cadence of data & analytics reports to track progress, forecast results, and evaluate effectiveness
• Optimizing CTR and conversion for specific product launches by leveraging paid and organic media channels, and experimenting with testable hypotheses and creative variations
• Managing key relationships with partners, data providers, and other vendors in order to deliver on established goals and priorities
• Collaborating with the rest of the marketing team to help activate and engage the audiences and communities of newly-activated ZEBEDEE-powered games

Requirements

• 5+ years of direct experience in the field of growth or performance marketing
• Highly analytical thinker, with extensive experience interpreting data to inform creative and strategic decision-making and validating ideas prior to execution
• Proven track record of effective planning, timely execution, and delivering measurable results against company goals
• Prior experience managing multiple vendors and partners; comfort with delegating and providing direction to multiple stakeholders and managing expectations
• Data-driven, accountable, and highly motivated, with a team-player attitude
• Excellent language, copywriting and interpersonal skills

Preferred / Nice to have

• In-depth knowledge of crypto and gaming strongly preferred, having particular familiarity with Bitcoin and its layer-2 (Lightning Network) value propositions
• Experience with in-depth statistical modeling and growth projection reports
• Expertise in social media tactics and influencer outreach/partnerships

Benefits

• Become part of a company on the cutting edge of gaming, Bitcoin and FinTech
• Work on an international team full of both passion and deep expertise
• Great career development opportunities in a quickly growing company
• Competitive salary and flexible vacation policy